Author name: Michele Franklin

A balanced scale with the magic mortgage rate percentage on one side and a new home on the other side.

The Magic Mortgage Rate

Changing mortgage rates have significantly impacted homebuying demand over the past 15 months, showing a cyclical relationship between mortgage rates and sales trends. Historically, the ebb and flow of these rates have been tied to broader economic forces, from inflation to national fiscal policies. But what exact rate sparks significant behavioral change among potential homebuyers? […]

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Handshake between a homebuilder CEO and a brokerage and marketing agency CEO.

Navigating the Current Market: Transforming Sales Strategies for Home Builders

As a home builder, you know that crafting a compelling sales approach and assembling a successful sales team is key to your bottom line. It’s no longer just about cost-driven tactics. The shift towards a value-based strategy is apparent and resonates more with today’s consumers. At PresGroup, we see this transformation first-hand and align our

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Benefits of Why Your Buyers Should Purchase While Rates are Fluctuating

Are you struggling to find reasons why your buyers should purchase or invest while interest rates are fluctuating? You might be surprised to learn that this seemingly unstable environment can offer some unique advantages. By embracing the uncertainty of fluctuating interest rates, your buyers can unlock better deals and flexible financing options. Sometimes, navigating through the

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Let’s Talk Inventory Shortages! What Does it Mean for the Housing Market?

With 2023 now here, it’s essential to understand the current state of the real estate market. 2022 brought us sky-high prices fueled by historically low rates, which we saw rise towards the end of the year. Though increasing mortgage rates do typically mean lower home prices, continued inventory shortages indicate prices won’t drop too much

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