Case study showcasing PresGroup's expertise in driving measurable results for brands like yours.
Helping Soundbuilt Homes Build their Legacy
Soundbuilt Homes, a locally-owned and operated company, approached us with a vision to become one of Western Washington's top homebuilders. We worked closely with them to create a new logo, establish brand guidelines, and execute successful marketing campaigns that boosted brand awareness, sales, and conversions. Services included full service brokerage, sales management, comprehensive marketing, online concierge and the use of proprietary MSP™ technology to run sales and marketing. PresGroup helped Soundbuilt return from the great recession to grow from 100 to 250 homes per year. Our team is proud to have supported Soundbuilt in their pursuit of building a higher standard of home and becoming a market leader.
Winning Ad Campaign Strategies
The ad campaign strategies our team implemented for Soundbuilt Homes were all about reaching the right audience, getting Soundbuilt Homes the attention they deserve, and converting leads into happy homeowners.
These campaigns included search and display ads on Google focused both on attracting new traffic and retargeting leads. Facebook ads were also employed for awareness and retargeting.
Digital Community Brochures
Every time Soundbuilt Homes approached us with a new development, our marketing and design teams joined forces to craft a captivating digital brochure. Our goal was to showcase the amenities and unique charm of each community. These brochures allow potential buyers to explore all that the area has to offer without ever leaving their homes. This was especially helpful for Soundbuilt's large base of military homebuyers, who were often purchasing homes before having a chance to explore the area in person.
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Soundbuilt's Website Redesign
We collaborated closely with Soundbuilt Homes to update their website design, create compelling content, and provide effective management strategies. Our objective was clear: to drive increased sales and conversions.
Our content creation team crafted engaging and informative materials that resonated with the target audience, highlighting the unique features of Soundbuilt's communities.
The website showcased Soundbuilt's offerings and generated significant sales and conversions.
Drive a Little, Save a LOT
Our "Drive a Little, Save a LOT" campaign was specifically designed to raise awareness and propel conversions for Soundbuilt Homes in suburban areas like Buckley. This targeted campaign aimed to educate homebuyers, especially current renters residing in large cities, about the cost-saving advantages of living in the suburbs. By highlighting the financial benefits and quality of life in suburban communities, we successfully attracted the attention of urban homebuyers. We encouraged them to consider Soundbuilt Homes as their ideal choice for affordable and desirable suburban living.
Logo Design For All Soundbuilt Homes Communities
PresGroup designed individual logos for all of Soundbuilt Homes' neighborhoods. Our team worked to craft visually captivating logos that capture each community's unique character and features. These distinct logos showcase their commitment to providing exceptional living experiences in Western Washington.
Establishing Strong Consumer Connections through Conversion-Driven Email Marketing Campaigns
Our email marketing strategy focuses on building personalized and meaningful connections with consumers. This means consistent communication and sharing valuable news and resources. Using effective calls to action, we drove measurable results and encouraged conversions.
The email list was grown by leveraging promotions, event marketing, organic social media, paid advertising, and targeted campaigns.
Driving Traffic with Captivating Signage
Our "Drive a Little..Save a LOT" campaign was specifically designed to raise awareness and propel conversions for Soundbuilt Homes in suburban areas like Buckley. This targeted campaign aimed to educate homebuyers, especially current renters residing in large cities, about the cost-saving advantages of living in the suburbs. By highlighting the financial benefits and quality of life in suburban communities, we successfully attracted the attention of urban homebuyers. We encouraged them to consider Soundbuilt Homes as their ideal choice for affordable and desirable suburban living.
