The cornerstone of any business strategy is a compelling, effective marketing strategy. Our unique approach to marketing seamlessly integrates a full suite of traditional and new media capabilities that demands the design and implementation of dynamic, cost effective performance driven campaigns that motivate customers to action.
Yesterday’s proven sales and marketing models are no longer a blueprint for tomorrow’s success. Today's discerning buyer typically navigates the steps of their buying process over a period of many months, if not years. They discover, learn and confirm information that leads to a decision to purchase from sources found on the internet, social media, traditional media and word of mouth.
Therefore our innovative marketing strategies and tactics are designed to attract and engage prospective buyers into a relationship that allows us to participate and influence their buying decisions significantly increasing sales conversions whether they buy today, next month or next year. These "Permission Marketing" tactics are like dating. In todays market climate you can't start by asking for the sale at first impression. You earn the right, over time, bit by bit.
The way people are purchasing homes has changed. Your buyers are technically savvy and are educating themselves. They are identifying their needs and purchasing online in the convenience of their own home. With the direction of our industry and the economic fluidity, are you prepared to provide the experience that your buyers are expecting? PresGroup has over a decade of supporting Builders with creating urgency and providing the digital experience their Buyers are not only wanting but expecting. Learn about our Bid Now, Buy Now program and technology.Contact Us Today
Usability, functionality and visualization are three of the most important factors when designing your web presence. Using this strategy, we work with you to ensure that your imaging and messaging are aligned with your market strategy, so everything is displayed consistently across the web.
You want your website to be noticed by your customers as much as possible. Our Search Engine Optimization (SEO) and Search Engine Marketing (SEM) services deliver long-term results that extend beyond a quick, temporary boost in rankings.
Your customers expect to find you where they spend their time. We help you connect with them through social media by building brand awareness, sharing relevant content and engaging them in the conversation.
Whether you’re sending a monthly newsletter, a special offer or an invitation, email marketing distributes specified messages to your customers and helps to keep your business in front of your target market.
Delivering information that is valuable to your customers will build trust. As you develop confidence with your target market and become viewed as an authority in your industry, prospects will want to connect with you and share your business with others.
We design your business brand from scratch, from product naming and unique logos to ongoing monitoring as well as post-launch marketing and advertising. We also increase the effectiveness of your existing brand by updating your current imaging and strategy.
Signage is an important element of your branding strategy. We assist you through every step of the coordination process from determining what the right type of signage is for your business to installation and maintenance of the sign itself.
Print marketing collateral is an extension of your brand identity. Equipped with dynamic materials, your sales team can actively tell the story of your business and guide a prospective customer smoothly through the sales process.