Here you will find a carefully curated list of news, articles, and guides to support you on your sales and marketing journey.

Find our curated list of real estate resources below:

A master planned community

Top 5 Things Popular Master-Planned Communities Have in Common

When we think about the key elements behind successful master-planned communities, certain patterns emerge. Through our extensive work with prominent brands like Jenuane Communities, our team at PresGroup has had an insider’s look at what…

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A balanced scale with the magic mortgage rate percentage on one side and a new home on the other side.

The Magic Mortgage Rate

Changing mortgage rates have significantly impacted homebuying demand over the past 15 months, showing a cyclical relationship between mortgage rates and sales trends. Historically, the ebb and flow of these rates have been tied to…

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Handshake between a homebuilder CEO and a brokerage and marketing agency CEO.

Navigating the Current Market: Transforming Sales Strategies for Home Builders

As a home builder, you know that crafting a compelling sales approach and assembling a successful sales team is key to your bottom line. It’s no longer just about cost-driven tactics. The shift towards a…

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Benefits of Why Your Buyers Should Purchase While Rates are Fluctuating

Are you struggling to find reasons why your buyers should purchase or invest while interest rates are fluctuating? You might be surprised to learn that this seemingly unstable environment can offer some unique advantages. By embracing…

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What the Federal Rate Hikes Mean for Homebuyers

Mortgage rates have been on a wild ride as of late, have you been keeping up? The Board of Governors of the Federal Reserve System voted unanimously to raise the interest rate paid on reserve…

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Let’s Talk Inventory Shortages! What Does it Mean for the Housing Market?

With 2023 now here, it’s essential to understand the current state of the real estate market. 2022 brought us sky-high prices fueled by historically low rates, which we saw rise towards the end of the…

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The Biggest Real Estate Misconceptions of 2023!

Today’s shifting market has left us all confused and a bit shell-shocked. As we enter 2023, we see the market begin to stabilize which leaves many to speculate – what will happen next? The two…

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Housing Market Predictions for 2023

As we bid 2022 adieu, the question on our minds is, can we also say goodbye to sky-high mortgage rates, low inventory, and elevated prices in the market? 2022 saw soaring prices fueled by historically…

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Inflation May Be the Rise – How Homeownership Can Help

Inflation may be on the rise, and buying a home may be one of the best ways to help stabilize some of your potential Buyer’s monthly expenses. That may be surprising news, given that U.S….

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Mortgage Rate Buydowns & Good Financial Decisions

Buying a home is a big decision…and a big expense. And of course, there are many variables to consider when selling a new home to your buyer. One of the biggest current variables for homebuilders…

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