Changing mortgage rates have significantly impacted homebuying demand over the past 15 months, showing a cyclical relationship between mortgage rates and sales trends. Historically, the ebb and flow of these rates have been tied to broader economic forces, from inflation to national fiscal policies. But what exact rate sparks significant behavioral change among potential homebuyers? …
As a home builder, you know that crafting a compelling sales approach and assembling a successful sales team is key to your bottom line. It’s no longer just about cost-driven tactics. The shift towards a value-based strategy is apparent and resonates more with today’s consumers. At PresGroup, we see this transformation first-hand and align our …
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